When we first started out, there was no ‚we‘. There was not even a sewing machine. Just the desire to wear an individual cycle cap while out on the road. The first attempt was accomplished by hand, using needle and thread. This was when everything started to evolve around the bicycle nerd’s typical headgear. Soon the inventory was expanded to a small sewing machine and the cut of the caps was adjusted. Countless designs were tried out. Usually, they were only presented to a small audience. Still, time had to pass until the first cap was worn on a head other than the designers.
To this day we are continuously developing our selection. We are crafting new variantsand formats of messenger bags. To round off the label, many practical gimmicks are being thought of and developed. Pretty much everything that can be used in context of cycling, such as saddlebags or top tube covers. Often times, we realize our customers‘ individual wishes. There are many great ideas out there. Our Slogan I❤MyGear can be found on many of our products.
A motivated look towards the future and a lot of room for creativity is what Lifeisaride will always stand for.
Lifeisaride auf der Cyclingworld Düsseldorf
Mehr Infos unter: www.liveisaride.de