B2B INFO

CYCLINGWORLD EUROPE is not only a gathering place for cycling enthusiasts, but also an important platform for the international bicycle industry.

From March 12 to 14, 2027, manufacturers, specialty retailers, industry experts, and media representatives will gather at the Areal Böhler in Düsseldorf to discover new products, make valuable connections, and strengthen existing partnerships.

With the B2B Experience powered by GROFA, we offer trade visitors the ideal setting for professional networking, one-on-one conversations, and discussions about the latest developments in the bicycle industry.

A special highlight is the B2B get-together on Friday, March 12, 2027, from 9:00 a.m. to 11:00 a.m. Even before the official opening of the trade show, registered trade visitors will have the opportunity to network with industry colleagues in a relaxed atmosphere.

All the important information at a glance

Date: March 12–14, 2027
Location: Areal Böhler, Düsseldorf
Target Audience: Specialty retailers, manufacturers, industry experts, and media representatives
B2B Get-Together: Friday, March 12, 2027 | 9:00 a.m.–11:00 a.m.
B2B Experience Partner: GROFA – House of Brands

Networking, sharing ideas, and making new connections—even before CYCLINGWORLD EUROPE officially opens its doors!

On Friday, March 12, 2027, from 9:00 a.m. to 11:00 a.m., we—together with our B2B Experience Partner GROFA – House of Brands —invite you to an exclusive B2B get-together at RheinRiff Düsseldorf, right next to the indoor surf wave.

Take this opportunity to network with manufacturers, specialty retailers, and industry experts in a relaxed atmosphere even before the official start of the trade show. Discover new business opportunities, nurture existing relationships, and kick off an exciting trade show weekend together with the bicycle industry.

The B2B Get-Together is open exclusively to registered trade visitors.

All the information at a glance

Date: Friday, March 12, 2027
Time: 9:00 a.m. – 11:00 a.m.
Location: RheinRiff Düsseldorf, Indoor Surf Wave (Böhler Site)
Participation: For registered trade visitors

Want to join us? Registration will open soon and can be completed directly on our website. Check back regularly to secure your spot at the 2027 B2B Get-Together!

Secure your spot at CYCLINGWORLD EUROPE 2027 and be part of the B2B Experience!

To attend CYCLINGWORLD EUROPE as a trade visitor, you must register in advance. Once your registration has been approved, you will receive access to our ticket shop, where you can conveniently purchase your tickets online.

Here’s How Registration Works

1. Register as a trade visitorat
. Sign up using our online form and specify the number of tickets you’d like.

2. Review of Your Registration
We will review your registration and the number of tickets requested, and then activate the corresponding tickets for you.

3. Book tickets onlineat
. Once your application has been approved, you will receive an email with a link to our ticket shop. There, you can purchase the available tickets.

Ticket Options for Trade Visitors

B2B Get-Together Ticket | €15.00

Your ticket to the exclusive B2B get-together on Friday, March 12, 2027, from 9:00 a.m. to 11:00 a.m. at the RheinRiff in Düsseldorf.

Admission to the trade show on Friday, March 12, 2027, is already included in the ticket price.

Trade Show Ticket | €8.00

Your ticket for general admission to CYCLINGWORLD EUROPE. Discover new products, talk with exhibitors, and experience the bicycle industry at the Areal Böhler.

Important Information

Registration deadline: Trade visitor registration is open through March 9, 2027.
Online Tickets: Tickets are available exclusively online. There is no box office on site.
Registration Opens: Registration will begin shortly. You’ll find the link right here on our website soon.

Want to join us? Registration will open soon and can be completed directly on our website. Check back regularly to secure your spot at the 2027 B2B Get-Together!

Your Path to the CYCLINGWORLD EUROPE 2027 B2B Experience!

This exclusive B2B get-together will take place on Friday, March 12, 2027, from 9:00 a.m. to 11:00 a.m. at the RheinRiff Düsseldorf on the Areal Böhler grounds.

Right next to the indoor surf wave, an extraordinary venue awaits you—the perfect setting for relaxed networking and kicking off the trade show weekend together.

Venue

RheinRiff Düsseldorf – Indoor Surf Wave
Areal Böhler, Hall 8
Hansaallee 321
40549 Düsseldorf

Getting There by Public Transportation

We recommend traveling by public transportation. Take the U76 from Düsseldorf Central Station directly to the Düsseldorf-Lörick stop. From there, it’s just a few minutes’ walk to the Areal Böhler and the RheinRiff.

Traveling by Car

If you’re traveling by car, please enter Hansaallee 321, 40549 Düsseldorf into your GPS.

Since there are no visitor parking spaces available at the Areal Böhler during CYCLINGWORLD EUROPE, we recommend using the designated alternate parking areas.

Directions by Bike

As usual, we offer a large, open, and free bicycle parking area. In addition, there will again be a specially secured area for bicycles in 2027. Parking in this area is subject to a fee of €2.00 per bike.