CYCLINGWORLD EUROPE is one of the leading events in the bicycle industry and, since 2017, has been bringing together brands, specialty retailers, the media, and consumers in a unique atmosphere at the Areal Böhler in Düsseldorf.

Under the motto “See—Share—Try—Dream—Be Happy!”, the trade show offers the ideal platform for presenting products, innovations, and brands to an enthusiastic audience of cycling enthusiasts. The unique interplay between industry, retail, media, and consumers makes CYCLINGWORLD EUROPE a key industry gathering at the start of the new season.

Dates: March 12–14, 2027
Venue: Areal Böhler, Düsseldorf

Hours:
Friday, March 12, 2027: 12:00 p.m. – 8:00 p.m.
Saturday, March 13, 2027: 10:00 a.m. – 6:00 p.m.
Sunday, March 14, 2027: 10:00 a.m. – 6:00 p.m.

Important Notice for Exhibitors
To make the information easier to navigate, we have moved organizational topics such as hotel reservations, exhibitor badges, forms, technical guidelines, and other important information regarding your participation in the trade show to the exhibitor portal. There, you will find all relevant documents and information in one central location.

CYCLINGWORLD EUROPE 2027 is currently fully booked. However, we are still accepting booth inquiries and maintaining a waiting list for interested companies.

If you are interested in participating, we look forward to hearing from you. Experience has shown that adjustments to the venue schedule or cancellations may open up additional opportunities to participate.

CYCLINGWORLD EUROPE takes place at the Areal Böhler in Düsseldorf. With its extraordinary halls, spacious outdoor areas, and unique atmosphere, this historic industrial site provides the perfect setting for Europe’s premier exhibition of the finest cycling culture.

Thanks to its central location in the heart of the Rhine-Ruhr metropolitan region, the Areal Böhler is easily accessible by both car and public transportation.

Venue:
Areal Böhler
Hansaallee 321
40549 Düsseldorf

For more information about Areal Böhler and how to get there, visit the official website of the venue.

Note for Exhibitors
: We provide all registered exhibitors with specific information regarding parking, setup and teardown, deliveries, hotel room allocations, and logistical procedures via the exhibitor portal.

The CYCLINGWORLD Awards are among the most established honors in the bicycle industry and provide a platform for innovation, outstanding design, and exceptional product performance.

Both exhibitors at CYCLINGWORLD EUROPE 2027 and companies and brands not represented at the trade show are eligible to participate. The awards thus offer the entire bicycle industry the opportunity to showcase their products to an independent panel of experts and the cycling community.

You can find all the information about categories, entry requirements, deadlines, the jury, community voting, and entry fees on the official awards website.

In the Exhibitor Portal, registered exhibitors can find all the organizational information they need regarding their participation in CYCLINGWORLD EUROPE 2027.

Among other things, the following information is provided there:

• Hotel Information and Booking Links
• Exhibitor Badges
• Setup and Teardown Times
• Delivery and Logistics
• Technical Guidelines
• Forms and Downloads
• Important Dates and Deadlines